Always first to study it. Every new trend, algorithm change, new shift in the design language. Not just because it's my job to do so but also because I genuinely love visuals and planning things around human psychology.

I started blogging at 18. Learned copywriting, content marketing, SEO and strategising through trial and error. Had a full-fledged blogger era: creative shoots, blog posts, small freelance gigs, basically whatever paid and whatever I could figure out how to do.

Then came the strategy. For the next 2 years I did bootcamps, courses, more blogging and more gigs. A few job switches later, I realised content wasn't enough and I wanted the strategy behind it. That's the lens I bring to every brand now.

I am a very visual and creative person and that pulled me in multiple creative endeavors like professional photography, learning how to make great films, storytelling, writing, making art, designing and even starting a stationary business from scratch.

And that's exactly the eye your personal brand needs. Someone who knows how to make it look and feel like you.

At the end of the day, this brand is you. So my job is to amplify what's already there, not invent something new.

Which means I'll push you. To speak your story, pick your brain for content ideas, ask more questions than you expect, and keep you honest about staying consistent.