Selected work

Three personal brands, built end to end: positioning, visuals, scripts and the systems that keep them publishing.

Personal branding · Content strategy · Scripting

Waris Hussain

609 → ~6,000 followers in 3 months

A growth marketer for EdTech startups who'd been on Instagram nine years with no personal brand. We built positioning, content pillars and a publishing engine he could keep up with. Multiple viral videos, zero paid ads.

Read the case study

Brand positioning · Visual identity · Website

Michael Vitulano

A presence that matched 15 years of credibility

A PhD clinical psychologist turned executive coach whose online presence said nothing about his work. Brand positioning, a logo and colour system, a rebuilt website and one coherent identity across Instagram, X, LinkedIn and YouTube.

Read the case study

Content strategy · Video · Editorial systems

Joel Bein

From podcast editor to Content Marketing Manager

At Human Liberation, editing turned into owning the whole content operation. I pitched before-and-after client videos over talking about the work. That format became his clearest source of new clients.

Read the case study