Selected work
Three personal brands, built end to end: positioning, visuals, scripts and the systems that keep them publishing.
Beyond the work
The things I make when nobody is paying me to make them: a stationery brand, photography, film, and volunteering.
Experience
A few years of turning ideas into stories, strategies, and content that connects.
Chief of Content
Catalyst Creatives
Oct 2024 – Present
I manage social media content that speaks directly to our audiences, crafting posts that drive interaction and build brand loyalty.
- Develop and curate posts that resonate with target audiences, aligned with brand messaging.
- Monitor interactions and respond to comments, fostering a sense of community.
- Create and implement social media strategies that grow our digital presence.
Content Marketing Manager
Human Liberation
Aug 2025 – Present
I lead content marketing for a mission-driven brand, bridging strategy and creativity so every piece serves both the brand's purpose and its audience.
Social Media Manager
The Joel Bein Show & Brew Bytes
Oct 2024 – Present
Freelance audio editor for The Joel Bein Show and video editor for Brew Bytes, bringing stories to life through polished, professional content.
- Refine podcast sound quality, remove noise, and ensure seamless transitions.
- Design video with attention to pacing, visuals, and storytelling.
Social Media Manager, Volunteer
Banyan Earth School
3 months
Volunteering for an alternative school taught me the impact of community-driven content and the importance of a thoughtful, authentic brand voice.
- Developed content that resonated with the school's community.
- Built a content calendar aligned with school events and initiatives.
- Defined and maintained a consistent, authentic brand voice.
- Used analytics to refine strategy and improve engagement.
Freelance Content Writing & Digital Marketing
Began my freelance career providing high-quality content and digital marketing, focused on SEO and copy that supported marketing campaigns.
- Produced engaging blog posts, articles, and marketing materials.
- Used SEO techniques to improve visibility and search rankings.
- Built content strategies aligned with client goals.
Website & Blogging
LiveItUpwithTarannum.com
2 years
Launched and managed my own website, developing strong skills in content creation, management, and SEO across a year-long blogging strategy.
- Wrote and published blog posts optimized for readability and SEO.
- Improved rankings through keyword research and on-page SEO.
- Built and maintained the site for a smooth user experience.
- Used data insights to grow engagement and traffic over time.